May 5, 2009 at 8:42 pm
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Along with the
clarification regarding the doubleclick.net domain we posted a few weeks ago over at
Inside AdSense, we thought we would mention that we have made similar changes to the AdSense for feeds ad tags that are being placed in feeds. By changing our ad serving to the doubleclick.net domain, we are now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile.
By making it easier for advertisers to buy ads in your feeds, and by supporting the exact same features and ad formats that are accepted on websites, the competition for your ad space should increase to help ensure that you're maximizing your earnings potential.
Posted by Steve Olechowski - Product Manager, AdSense for feeds
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April 16, 2009 at 5:08 pm
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As feed consumption continues to grow, many or our publishers are adding more and more feeds to their Google accounts, and wishing to analyze, publicize, and monetize those feeds through the combination of AdSense for feeds and FeedBurner. Because of this trend, one of the most frequent questions we receive is "How do I export stats for all my feeds at once?"
As of today, you can now export your subscriber, reach, hits, item click-throughs, podcast downloads, and item views directly from the FeedBurner application on the My Feeds page. You are then at your leisure to slice, dice, add, subtract, and even multiply and divide your stats however you may wish.
As always, aggregate revenue, impressions, and clicks, and eCPM can be downloaded from your AdSense account or Google Ad Manager account (if you have been enabled to sell your own direct ads in feeds through Google Ad Manager) on the Reports tabs.
Also, as a reminder - if you wish to export feed subscriber statistics in timeframes other than those provided, you can do that through the FeedBurner
Awareness API.
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April 13, 2009 at 2:16 pm
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Over the last week, and as reported in the
FeedBurner status blog , we experienced a technical issue that caused us to report reduced subscribers from Google Feedfetcher in your feed analytics at FeedBurner and AdSense.
Our engineers have resolved the issue, and been able to rebuild stats from our logs such that the totals should now be correct. Please note that in the past, we were not able to correct historical statistical anomalies, but are now able to do so, always using the actual traffic data.
No data was lost during this process, nor were any subscribers actually unsubscribed from your feed. All feed content was delivered to all subscribers who wished to view the content, regardless of the numbers reported. Ad impression reporting and revenue were unaffected by these subscriber reporting issues.
We apologize for the inconvenience and appreciate your patience as we continue to merge our systems with other Google systems behind the scenes.
Posted by Steve Olechowski, Google Product Management
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March 9, 2009 at 7:58 pm
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As we detailed in our previous installment,
More details on moving to a Google account, if you used the MyBrand service at feedburner.com — our service that allows you to use a custom domain with your feed — you must move to a Google account and update your DNS CNAME records by March 16, 2009, or else your MyBrand URLs will return a 404 "page not found" error.
It's important to note that it is not enough to just sign in with a Google account and request to move your account if you use MyBrand. Even if your MyBrand-ed URLs have continued to work after you have completed your move, they will cease to work on March 16, 2009 if you have not changed your DNS CNAME.
If you plan to continue to use MyBrand, you can find detailed instructions for changing your CNAME when you are signed into FeedBurner in the
My Account > MyBrand section. If you haven't already moved from feedburner.com to a Google Account, please
sign in to your account and follow the guided steps to complete this move. Here's a quick preview of those steps (click to zoom in):
(In the image above, you'll see the phrase
{YOUR_CODE} in the instructions. This is replaced by an address that is
specific to your Google Account available on the aforementioned MyBrand page; you need to use that address to update MyBrand correctly.)
If you have any questions about this transfer process, please refer to the FeedBurner Help Center entry
“Transferring FeedBurner Accounts to Google Accounts FAQ” for additional details.
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March 4, 2009 at 4:22 pm
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Many of you have asked for a way to preview ads before they appear in your feed posts. That feature is now available.
The Ad Review Center (ARC) will give you more transparency and control by enabling you to approve or disapprove
placement targeted ad creatives before they appear in your posts.
To get started with this tool, please login to your AdSense account. You will find ARC in the ‘Competitive Ad Filter’ section located under the ‘AdSense Setup’ tab. If you are using your AdSense account for other products- content, mobile, or video- please make sure to select the Client-ID starting with ca-feed-pub.
In order to maximize your revenue, we suggest that you keep the default setting to, ‘Run ads immediately.’ This will allow ads to run without delay while still allowing you to login and review the ads at a later time. By selecting the ‘Hold ads’ option, you could potentially decrease your revenue. This option will hold ads from displaying for 24 hours, thus limiting the number of advertisers' driving up your auction price.
You will then have the ability to approve or block a specific ad or advertiser in general. These settings can be changed at any time. Please keep in mind that blocking ads will remove them from the auction and could impact your revenue.
For more information about using the Ad Review Center, please visit our
Help Center.
Posted by Barbara Bochner, Google Publisher Solutions Team
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